A STUDY ON MOTIVATIONAL FACTORS OF WOMEN ENTREPRENEURSHIP VENTURING IN INDIA

Dr. Vivek Kaushik

Abstract


Abstract:- Women’s leadership is a driving force for a change, and now they are ready to shoulder in all the segments of economies. It is stated in various research articles that elimination of gender biasness and equal preference to females in the work life will boost the country’s economy and rise in GDP growth. As newly created enterprises increase the dynamism of economies and generate employment. Thus they are the object of research subject. There should be certainly motivation or intrinsic forces that initiate behaviour and determine its form and direction. Women are motivated into business by different factors and this research tries to find the association between motivations and venture establishment decision among women entrepreneurs. The results identified the important determinant for the decision of new venture establishment, and correlation between education & its impact on the motivating factors. The study also reveals that there is a positive relationship exists between education & motivational factors for women entrepreneurs.


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