A STUDY OF CONSUMER SHIFT FROM TRADITIONAL STORES TO ONLINE SHOPPING POST PANDEMIC

Prof. Vidhi Paryani, Prof. Madhavi Tarani

Abstract


Abstract:- The digital population of India as of January 2020 is 687.6 million which promised the growth of e-commerce market size of 200 bn USD by 2027 making India the second largest online market globally. The digital buyer penetration in India lead to one in every three Indians engage in online shopping. Shopping is always considered as an experience. Covid -19 one of the defining events of 2020 changed this experience. The new normal forced customers to go online to shop for the products they otherwise would have never thought of shopping without ‘touch & feel’. Limiting shopping for all but necessary essentials is becoming a new normal. As people have incorporated social distancing as a way to sluggish the blowout of the pandemic, there has unsurprisingly been a drop-off in traditional shopping. That would look like to mean there would be an expected increase in online shopping as people turn to ecommerce to purchase the items they might have otherwise purchased in person. This paper focuses on the shift in customer from traditional in person shopping to online shopping for various categories of products ranging from the essential grocery items to books, cosmetics, household furniture which a customer usually preferred to buy in person.

Keywords: Online shopping, ecommerce, traditional shopping, Covid-19.


Full Text:

PDF

References


AronM.Levin, IrvinP.levin&Joshua A.Weller. (2005). A Multi-Attribute Analysis of Preference For Online and Offline Shopping: Difference Across Products, Consumer, and Shopping states: Journal of electronic commerce Research, Vol.6, No.4.

AronM.Levin, Irvin. P. Levin & C Edward Heath. (2003). Product Category Depends Consumer Preference for Online and Offline Shopping Features and their Influence of Multi-Channel Retail Alliance. Journal of Electronic commerce research, Vol.4, No.3.

ChanakaJayawardhana Len Tui Wright. (2009). An Empirical Investigation into E-shopping Excitement: Antecdents and effects: European Journal of Marketing, Vol.43 Issue 9/10 pp.1171- 1187.

Cheng Lu Wang. (2001). Online shopper Behaviour: Influence of Online Shopping Decision. Asian Journal of Business Research .Vol.1, No.2.

Chung –Hoon Park Young Gulkim, (2003), Identifying Key Factors Affecting Consumer Purchase Behaviour in an Online Shopping Content: International Journal of Retail & Distribution Managemant, Vol.31 Iss 1pp. 16-29.

Newman, I., Ridenour, C., Newman, C., &DeMarco, G. (2003). A typology of research purposes and its relationship to mixed methods. In A. Tashakkori & C. Teddlie (Eds.), Handbook of Mixed Methods in Social &Behavioral Research (p. 167-188). Thousand Oaks, CA: Sage Publications Inc.

Schindler, R.M., &Bickart, B. (2005). Published Word of Mouth: Referable, ConsumerGenerated Information on the Internet. In C.P. Haugtvedt, K.A. Machleit, & R.F. Yalch (Eds.), Online Consumer Psychology – Understanding and Influencing Consumer Behavior in the Virtual World (p. 35-61). Mahwah, New Jersey: Lawrence Erlbaum Associates, Inc.


Refbacks

  • There are currently no refbacks.