THE EFFECT OF COVID-19 CRISIS ON CONSUMPTION PATTERN OF CONSUMERS IN RELATION TO THEIR INCOME LEVEL
Purpose – The purpose of this paper is to examine the consumption pattern among different income class groups following the outbreak of the pandemic COVID-19. The research hypothesis guided the study. Likert scale method with mean point and cut-off point was used to justify the hypothesis. And the graphs are used to depict the relationship between income and changes in consumption of 32 commodities grouped into 6 different segments.
Design/methodology/approach – A collection of data from individuals falling under different income slabs has been done to identify the consumption pattern in correlation with their income level. A sample survey was carried out among a sample of 252 individuals.
Findings – Consumption pattern under six different segments have been detected and also identified the relationship between income levels and consumption level. The results of the study show that there is a significant impact on the consumption level of all six segments discussed in this paper. A reliability test was also done to identify the internal consistency of the scale and found an excellent value of Cronbach alpha which is 0.910.
Keywords: COVID-19 crisis, Consumption pattern, Income Level, Consumption level.
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https://COVID19.who.int/?gclid=CjwKCAjwiMj2BRBFEiwAYfTbCvZRIKOh0ilkJF94NEarLvtez0aHLbChqXxl6V51_cJlrHtG9xBKmRoCUNgQAvD_BwE retrieved on 30th May 2020.
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