Manpreet Kaur Khurana, Dr. Seema Jhala



Purpose – The purpose of this paper is to examine the consumption pattern among different income class groups following the outbreak of the pandemic COVID-19. The research hypothesis guided the study. Likert scale method with mean point and cut-off point was used to justify the hypothesis. And the graphs are used to depict the relationship between income and changes in consumption of 32 commodities grouped into 6 different segments.

Design/methodology/approach – A collection of data from individuals falling under different income slabs has been done to identify the consumption pattern in correlation with their income level. A sample survey was carried out among a sample of 252 individuals.

Findings – Consumption pattern under six different segments have been detected and also identified the relationship between income levels and consumption level. The results of the study show that there is a significant impact on the consumption level of all six segments discussed in this paper. A reliability test was also done to identify the internal consistency of the scale and found an excellent value of Cronbach alpha which is 0.910.

Keywords: COVID-19 crisis, Consumption pattern, Income Level, Consumption level.

Full Text:


References retrieved on 30th May 2020. retrieved on 30th May 2020. retrieved on 31st May 2020.

Dutt, Pushan, and Paddy Padmanabhan. "When to hit the panic button? impact of currency crisis on consumer behaviors." (2009).

Kelley, Eugene J., and L. Rusty Scheewe. "Buyer Behavior in a Stagflation/Shortages Economy: Behavioral economics and, in particular, buyer expectations can help the marketer understand buyer behavior in a stagflation/shortages economy." Journal of Marketing 39.2 (1975): 44-50.

Friedman, Jed, and Duncan Thomas. "Psychological health before, during, and after an economic crisis: Results from Indonesia, 1993–2000." The World Bank Economic Review 23.1 (2009): 57-76.

Quelch, John A., and Katherine E. Jocz. "FINANCIAL CRISIS SPOTLIGHT-HANGING ON TO YOUR CUSTOMERS-How to Market in a Downturn." Harvard Business Review (2009): 52.

Kaytaz, Mehmet, and Misra C. Gul. "Consumer response to economic crisis and lessons for marketers: The Turkish experience." Journal of Business Research 67.1 (2014): 2701-2706.

Zeldes, Stephen P. "Consumption and liquidity constraints: an empirical investigation." Journal of political economy 97.2 (1989): 305-346.

Souleles, Nicholas S. "The response of household consumption to income tax refunds." American Economic Review 89.4 (1999): 947-958.

Pistaferri, Luigi. "Superior information, income shocks, and the permanent income hypothesis." Review of Economics and Statistics 83.3 (2001): 465-476.

Blundell, Richard, Luigi Pistaferri, and Ian Preston. "Consumption inequality and partial insurance." American Economic Review 98.5 (2008): 1887-1921.

Kaplan, Greg and Gianluca Violante, “How Much Consumption Insurance beyond SelfInsurance?,” American Economic Journal: Macroeconomics, 2010, 2 (4), 53–87.

Dr. Cletus Usman Idoko & Ejima Ajaye Ochidi: The effect of global financial crisis on consumption behaviour of households in Kogi state, NIGERIA, European Journal of Business, Economics and Accountancy.4 (5), 2056-6018.2016

Voinea, Lelia, and Alina Filip. "Analyzing the main changes in new consumer buying behavior during economic crisis." International Journal of Economic Practices and Theories 1.1 (2011): 14-19.

Duquenne, Marie-Noelle, and George Vlontzos. "The impact of the Greek crisis on the consumers’ behaviour: some initial evidences?." British Food Journal (2014).

Vlontzos, G., and M. N. Duquenne. "Identification of decision making for food under economic crisis: the case of Greece." Procedia Technology 8 (2013): 306-314.

Kayser, Maike, Sina Nitzko, and Achim Spiller. "Analysis of differences in meat consumption patterns." International Food and Agribusiness Management Review 16.1030-2016-82819 (2013): 43-56.

Johnson, David S., Jonathan A. Parker, and Nicholas S. Souleles. "Household expenditure and the income tax rebates of 2001." American Economic Review 96.5 (2006): 1589-1610.


  • There are currently no refbacks.