AN ANALYSIS OF ROLE OF LOCAL MARKET DURING LOCKDOWN A STEP TOWARDS AAT MA NIRBHAR BHARAT ABHIYAN

Dr. Goldie Zaki

Abstract


Abstract:- Leaping beyond the national frontiers, countries were heading towards regional economic integration, increased economic interdependence and increased international trade, just when the hit of pandemic Covid-19 resulted in lockdown, sealing of the territorial boundaries of the states and countries leaving the consumers to limited choice available in the local market. Thus, with the aim to comprehend the importance of local market among people during lockdown and effect of increased use of local products during lockdown on helping in the direction of Atmanirbhar Bharat, this study was conducted with 120 respondents who were surveyed through a structured questionnaire. With the interrogation of local products having the capacity to strengthen the Indian Economy and make it self-reliant, the study concludes with the finding that the governmental initiatives taken for the MSME sector and promotion of local brands, the country is hopeful of attaining the self-reliant status

Keywords: Local market, Lockdown, Consumer satisfaction, Governmental Initiatives, Atmanirbhar Bharat Abhiyaan


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References


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