AN ANALYSIS OF ROLE OF LOCAL MARKET DURING LOCKDOWN A STEP TOWARDS AAT MA NIRBHAR BHARAT ABHIYAN
Abstract
Abstract:- Leaping beyond the national frontiers, countries were heading towards regional economic integration, increased economic interdependence and increased international trade, just when the hit of pandemic Covid-19 resulted in lockdown, sealing of the territorial boundaries of the states and countries leaving the consumers to limited choice available in the local market. Thus, with the aim to comprehend the importance of local market among people during lockdown and effect of increased use of local products during lockdown on helping in the direction of Atmanirbhar Bharat, this study was conducted with 120 respondents who were surveyed through a structured questionnaire. With the interrogation of local products having the capacity to strengthen the Indian Economy and make it self-reliant, the study concludes with the finding that the governmental initiatives taken for the MSME sector and promotion of local brands, the country is hopeful of attaining the self-reliant status
Keywords: Local market, Lockdown, Consumer satisfaction, Governmental Initiatives, Atmanirbhar Bharat Abhiyaan
Full Text:
PDFReferences
https://brandequity.economictimes.indiatimes.com/news/marketing/thriving-during-the-lockdown-game-plan-of-small-local-indian-brands/75558342
https://locus.sh/resources/bulletin/how-india-dealing-with-essential-deliveries-at-times-of-lockdown/
https://www.unlockfood.ca/en/Articles/Food-Production/Benefits-of-Buying-Local-Food.aspx
https://www.well.org/conscious-consumers/10-advantages-of-buying-local/
https://arrowquip.com/blog/animal-science/top-benefits-buying-locally-grown-food
https://www.tutor2u.net/business/reference/marketing-kinds-of-market
http://www.businessdictionary.com/definition/local-market.html
https://www.researchgate.net/publication/292425966_International_Market_Entry_Decisions_The_Role_of_Local_Market_Factors
https://www.researchgate.net/publication/322954767_The_role_of_local_governments_in_traditional_market_revitalization
https://www.semanticscholar.org/paper/Investigating-the-Role-of-Local-Market-and-on-Venkataraman-Chintagunta/72bab8f433432b652ae9a6c85fcc949ba28fc645
https://vua.uniag.sk/sites/default/files/27-31.pdf
https://brainly.in/question/10966230
https://www.hindustantimes.com/brand-post/pm-modi-s-aatma-nirbhar-relief-package
Refbacks
- There are currently no refbacks.