EMERGING NEED OF GREEN MARKETING
Abstract
Abstract:- Climate alter, warming, squander transfer, and contamination etc. are a few issues seen all over within the world. These issues are exceptionally vital and impact our life. Environment contamination is the most concern within the today’s trade environment. Moral measures in promoting are an imperative portion of advanced trade. Green Marketing satisfies human needs with minimal detrimental affect on the environment. Green needs to refer both to the method and to the merchandise. Green showcasing is the wonder that has been created within the entire world to encourage feasible improvement. There has been a alter in customer demeanor towards green life fashion. In this paper primary center has been given on concept, require, significance and its point of distinction from conventional/traditional Marketing.
Full Text:
PDFReferences
Jain S.K. and Kaur G., (2004), Green Marketing: An Attitudinal and behavioral Analysis of Indian Global Business Review, Sage Publications, Vol.5, Issue.2, 187-205
“Green Marketing: Challenges & Opportunities for the New Marketing Ageâ€. http://www.amazon.com/Green-Marketing-Challenges-Opportunities.
Marketing and Sustainable Developmentâ€, 005. www.greenmarketing.net/strategic.html
Ms. Vandana Sharma & Ms. Vaishnavi Pai, (2015) Trends and Opportunities in Green Marketing IOSR Journal of Business and Management (IOSR-JBM) e-ISSN: 2278-487X, p-ISSN: 2319-7668. Volume 17, Issue 10 .Ver. I (Oct. 2015), PP 70-75.
Refbacks
- There are currently no refbacks.