COMPARATIVE STUDY ON ONLINE AND OFFLINE SHOPPING: A REVIEW OF LITERATURE

Pinki Kumawat, Dr. Unmekha Tare

Abstract


This study tries to analyze how the customers will choose the channel of the shopping either online or offline. The study tries to recognize that, how consumer measure channels for their purchasing. Specifically, it progresses a conceptual model that addresses consumer value perception for using the internet shopping versus tha traditional shopping. Observations of online and offline buyers can be evaluated to see how value is constructed in both channels. It is hitherto to recognize what factors influence online and offline shopping choice progression. However the respondent said that they will love to purchase from online shopping if only the price of the product is less than the market. They revealed that it is fairly important to go for e-shopping.

Keywords:- Online Shopping, Offline Shopping, Customers Perception.

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References


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