TO STUDY CONSUMER’S PURCHASE INTENTIONS FOR E-GROCERY SHOPPING IN INDIA

Rimsi Wadhwani Dr. Sarita Rana

Abstract


This paper is concerned with the expectations of the customer while shopping E-groceries. Online grocery business is at emerging stage in India. Online retailers need to analyze different factors that affect consumers purchase intentions towards online grocery shopping. Various factors such as delivery time, pricing policy, previous online experience, trust and risks involved while shopping groceries online are discussed here. This paper also explored the demographic profile of the customers who purchase groceries through online mode, reasons to purchase groceries online and satisfaction level of customers buying groceries online.  


Full Text:

PDF

References


https://startup.siliconindia.com/ranking/startups-in-online-grocery-2018-rid-399.html

https://www.fatbit.com/fab/challenges-faced-online-grocery-businesses-and-their-solutions/

https://www.spencers.in/

Torben Hansen, “consumer values, the theory of planned behavior and online grocery shopping†international journal of consumer studies, volume32 issue2 2008.

Wilson, Muriel, Jeanselme , and Reynolds, Dr. Jonathan(2005), “Understanding Shoppers’ Expectations of Online Grocery Retailing†Saïd Business School & Templeton College,University of Oxford, UK.

Kaitha.R (2017), “A study of consumer acuity on online grocery shopping†international journal of creative research thought, volume 5 issue 4

K.V. Pandya, J. Vallabhaneni and C. Seow(2012), “E-grocery in India: a comparison with UKâ€, International Journal of Indian Culture and Business Management, 5(3), 233-258.


Refbacks

  • There are currently no refbacks.