IMPACT OF DIGITAL MARKETING ON BUYING BEHAVIOUR OF FMCG PRODUCTS IN HYDERABAD

Srinivas Dasari

Abstract


The objective of research work is to study the impact of digital marketing on buying behaviour of FMCG products in Hyderabad. Digital technology has become an integral part of society lives both in professional as well as individual lives. Digitization has given rise to consumer to purchase FMCG products in India.  A digital technology has created an interactive source of platform in the virtual world where one can purchase products and services. The buying pattern of consumer is changing at a faster rate in the customer oriented market environment .The growth in the digital marketing trends is making a very substantial impact on consumer buying behaviour. The objective of the study is to impact of internet marketing on effect of consumer decision process with respect to FMCG products.

Keywords: Digital Marketing, Customer, FMCG, Buying Behaviour and Market


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